Search Engine Optimization (SEO) is as important to a website as marketing is to business. In fact, it's safe to say that SEO provides the highest investment returns of any form of marketing. Our SEO services can put your business ahead of the competition and bring your website to the attention of literally thousands of new online customers.
Your business website is like a house, for your friends to visit you often it has to be accessible and easy to locate. Search Engine Optimization (SEO) ensures a website is part of the top search engine results. It makes sure that when a relevant keyword or phrase is typed in, it will suggests your website in the first 3 pages.
SEO can bring benefits to your business because:
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Blogs have no special powers of high rankings. What they do have (if done correctly) is fresh, unique content. Search engines do tend to like that, regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it. Blogs are certainly one way of easily adding new information to your site. Newsletters archived on your site can provide a similar benefit, as can archived press releases, or a popular forum.
The "pinging" done by most blog software these days also seems to help get blog posts spidered and indexed very quickly, which is a plus. In addition, blog posts will also show up in blog searches such as Google's Blog search, and Technorati Blog searches.
My boss has a gigantic head and has spent $50,000 for an all-graphical home page. Will it help if we place keyword phrases in [alt tags] [comments tags] [a hidden layer] [text the same color as the background at the bottom of the page]?
I'm afraid that using keyword phrases in any of those places won't help get your home page found in the search engines. Alt attributes (alt tags) are ignored on images that are not clickable, so those won't help. Comment tags have nothing to do with search engine optimization, and are not indexed by the spiders, so don't bother with those either.
Hidden layers may actually help, but would most likely be considered spam by the search engines unless the content in them is exactly the same as on the graphical images on the site. If you simply hide keyword phrases in a hidden layer, be sure to look over your shoulder constantly, because your paranoia about one day getting penalized isn't all that paranoid; it could very well happen! If you like to sleep at night, this may not be the best route for you to take.
Your alternatives are to simply use the power of your Title tag and the power of the links pointing to your home page. You could also concentrate more on the inner pages (assuming they are not all graphical) and optimize them for the keyword phrases that are important to you.
Don't forget that you can always just use PPC ads and not worry about the organic/natural results. That is a very real option these days, and for those not willing to compromise a wee bit to gain natural rankings, it's probably the best one.
The default for all search engine spiders is to automatically follow the links that it finds on any given page, which makes any "robots follow" tag redundant. If you *don't* want the search engine spider to follow the links, you can try the "no follow" tag, but it may or may not be obeyed by all robots.
The "revisit after" tag is not necessary, nor is it helpful. The search engine spiders work on their own timetable, and couldn't care less what your revisit tag says.
No, it won't affect your rankings, but it wouldn't hurt to leave your site up on the old host for about a month to ensure that the DNS propagates across the Web and that the search spiders are indexing the pages at the new host. Once you see the spiders in your log files at the new host, it should be safe to take down the site at the old server.
You can create something so great and wonderfully unique that people naturally link to it. This won't happen overnight, and of course there will be lots of hard work to get to that point and to keep it up, but at least you won't have to worry about link building.
I would highly suggest some means of constantly adding information to your site, such as through a weekly or monthly newsletter, a frequently updated blog, or articles that relate to the products/services you provide. Because even if you do have a completely unique and great site, you still need a means of letting others know this.